Diploma

Digital Marketing

Department of Business
Digital Marketing

About the Program

A field focused on using online tools and platforms to build brand awareness, attract leads, and achieve sales objectives through strategies like SEO, paid advertising, email marketing, and social media.

Skills You Will Gain

  • SEO/SEM and paid campaigns (PPC).

  • Social media marketing & content management.

  • Email marketing and basic marketing automation.

  • Digital analytics (e.g., Google Analytics) & ROI measurement.

  • Branding fundamentals, UX basics, and copywriting.


Career Paths

  • Digital Marketer.
  • SEO Specialist.
  • PPC/Ads Specialist.
  • Social Media Specialist/Manager.
  • Content Writer/Creator.
  • Opportunities across Banking, Public Sector, Sales & Marketing companies, and Digital-first companies.

Admission Requirements

  • Jordanian General Secondary Education Certificate (Tawjihi) or an equivalent certificate.
  • Minimum Tawjihi average: 50% or above for Jordanian students.
  • Compliance with MoHE-approved streams and admission policies.